The studio behind the renders

A studio built on understanding

At The Unbuilt, every visual begins with understanding. As a founder-led studio, we work closely with clients to ensure each image is crafted with clarity, accuracy and intent; from early concept through to final sign-off.

The Unbuilt studio
Simon Green, founder of The Unbuilt

Experience at the heart of every visual

The Unbuilt, founded by Simon Green, creates high-quality CGI and 3D visualisation for architects, developers and interior designers. We help clients showcase unbuilt spaces with clarity, confidence and commercial impact.

Simon brings years of experience working alongside housebuilders, architects and developers, informing a visualisation approach rooted in clarity, accuracy and commercial understanding. Under his direction, The Unbuilt produces visuals that clients trust from early planning through to market launch.

Simon Green

The Unbuilt CEO

Turning ideas into visuals that sell

Why work with the unbuilt

Fast
turnaround

We work to tight deadlines without cutting corners, so your visuals are ready when planning, marketing or sales need them.

Photorealistic
quality

Every render is built with close attention to material, light and detail, so it reads as a photograph rather than a drawing.

Direct collaboration
with your team

You'll work directly with the person creating your visuals; clear communication and fast feedback from brief to final render.

Competitive
pricing

Straightforward, fixed-fee quotes with no hidden costs, so you know exactly what you're paying for from the outset.

Our process

How we work

A clear, collaborative process designed to keep projects running smoothly from first enquiry to final delivery. Every stage is built around communication, accuracy and efficiency; so clients always know exactly where things stand, and every visual is produced with purpose.

Before any project begins, we take time to understand your requirements in detail. This ensures every quote is accurate, every deliverable is clear, and the workflow is tailored to your needs.

What this stage includes

  • Review of drawings, site plans, elevations and references
  • Understanding the scope: number of visuals, viewpoints, styles
  • Clarifying planning vs marketing intent
  • Identifying any technical requirements (AVRs, photomontage, animation, 3DGS, aerial integration)
  • Establishing timelines and key milestones

Once everything is clear, we provide a transparent, itemised quote outlining deliverables, costs and schedule; no surprises, no ambiguity.

Every project begins with a short kick-off meeting to run through the brief, design intent and any sensitivities. This ensures we’re aligned before production begins.

We cover

  • Project overview and objectives
  • Required visuals and viewpoints
  • Materials, finishes and lighting direction
  • Deadlines, milestones and communication preferences

This meeting sets the tone for a smooth, collaborative workflow.

We produce full-colour draft renders from the very first stage; no greyscale placeholders or half-finished previews. This gives you a realistic view of the final outcome early on, making feedback clearer and decisions faster.

Drafts include

  • Accurate lighting and atmosphere
  • Real materials and textures
  • Early landscaping, context or interior styling
  • Initial composition and camera angles

Most projects run across two to three rounds of revisions, depending on scope and complexity. Each round is structured and efficient, ensuring feedback is captured cleanly and applied consistently.

Typical revision flow

  • Round 1: Material tweaks, lighting adjustments, design refinements
  • Round 2: Composition, colour balance, detail enhancements
  • Round 3 (if required): Final polish and sign-off

Clear communication keeps the process smooth from start to finish.

Once approved, we produce final, high-resolution visuals ready for planning, marketing, sales or presentation.

Final delivery includes

  • High-resolution stills
  • Seasonal or lighting variants (if required)
  • Consistent colour grading across all images
  • Secure download links and organised file structure

For projects that need more than still imagery, we can extend the workflow into:

  • Animation (interior or exterior flythroughs)
  • Virtual Tours (interactive 360° walkthroughs)
  • 3D Explorer Tours using 3DGS
  • Aerial footage with integrated CGI
  • Photomontage or verified views for planning

These can be added at any stage depending on your needs.

  • Clear communication from start to finish
  • Full-colour drafts that accelerate decision-making
  • Structured revisions that keep projects efficient
  • Consistent quality across every visual
  • A collaborative approach that respects your workflow

Common questions

Turnaround depends on scope, but most exterior or interior visualisations are delivered within 1–3 weeks of a final brief. Larger animations or multi-view packages can take longer; we'll always confirm a timeline upfront before work begins.

Architectural drawings or plans (early-stage sketches are fine), any reference imagery or mood boards, and a sense of the materials, lighting and mood you're after. The more detail you can share, the fewer revision rounds we'll need.

Every project includes two rounds of revisions as standard; covering things like camera angle, materials, lighting and staging. Further rounds can always be added if needed.

Yes; the vast majority of our work is fully remote. We collaborate with architects, developers and interior designers across the world, over email and video calls.

Pricing depends on the type of visualisation, number of views and turnaround required. Get in touch with your brief and we'll send over a fixed quote; no obligation.

Got a project in mind? Let's talk it through

Get in touch